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NRG's Buffalo Brick: A half-high block that looks like brick.

NRG half-high masonry units look like brick, and fit perfectly in historic contexts.
Pictured is an NRG half-high block building , where the masonry units were color matched to six shades of antique brick found in the main conservatory building on the grounds of the Buffalo and Erie County Botanical Gardens. The campus is listed on the National Register of Historic Places and the New York State Register of Historic Places. While at a green products-themed event at CanalSide, in Buffalo, NY, I conducted a survey of 100 people. I showed people an actual NRG half-high block, and photos of the above building.
Here is the exact text of the survey:"This is an NRG Block" (as I lifted and turned the block,and invited people to feel it).

"It has a more energy efficient insulation configuration than a conventionally insulated wall. NRG buildings can deliver heating and cooling energy savings of over fifty percent, compared to buildings with interior insulation.
The architects for the CanalSide development have specified brick as the preferred finish for all buildings.
In your opinion, after looking at this block, and the pictures of the building with half-high block, does this NRG half-high block look enough like brick to be used instead of brick for buildings at CanalSide?"
Again, I asked this question of one hundred people at the green event held at CanalSide.Ninety-six people said yes, it looks enough like brick to be used at CanalSide. Four people were undecided, two of whom were architects. (Most people thought the half high sample was a brick.)Sure lookslike brick to me... What do you think?

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